Press Ads

Fern – thanks all 14,575 people who volunteered to help in rugby at the grassroots level. Copy/concept in conjunction with Persuasion. [Fern was created by listing all 14,575 names and making bold specific names to create the fern image.]

Sticky Blood – graphically informs smokers of the effect smoking has on your blood.
Copy/concept in conjunction with Chrissy Petman.

Heineken – the Best Bars International Magazine campaign.
Created by Bates Singapore with Mike Boekholt as Creative/Art Director.

Mandarin Oriental Hotel Group – International Magazine campaign. Created by Bates Hong Kong with Mike Boekholt as Art Director.

Discovery Channel – Singapore.
Created by Bates Singapore with Mike Boekholt as Creative/Art Director.

Mandarin Oriental Hotel Group – International Magazine campaign. Created by Bates Hong Kong with Mike Boekholt as Art Director.

Nokia – Asia Regional Magazine campaign.
Created by Bates Singapore with Mike Boekholt as Creative/Art Director.



Nokia – Asia Regional Magazine campaign.
Click on
thumbnails
at left to
enlarge
images.
These are a few one-off ads created by Fluent for a range of clients and some earlier print work of Mike Boekholt's from Singapore.