Direct Marketing

Referee Recruitment – mailout showing outside and inside (it was tied together
using a real shoe lace). The purpose of this DM was to recruit volunteer rugby
referees for training. Produced for Persuasion and the NZRFU.

Referee Recruitment – press (left) and poster (right).

Interisland Line – mailout and envelope. Produced for Persuasion and
the Inter-Island Line ferries.

Interisland Line – website.

Haines Recruitment – mailout (folded) and sticker. The purpose here was to use DM to attract new business for this recruitment advertising specialist. Produced in conjunction with copywriter Chrissy Petman and Haines Recruitment.

Haines Recruitment – mailout (unfolded).

Volunteer Appreciation – mailout front and back. Using DM to thank volunteers who helped rugby at a grassroots level. Produced for Persuasion and the NZRFU.

Telecom Business – this DM was to encourage businesses to install an extra phone line. The creative idea was to highlight graphically the number of calls each business had missed on a surveyed week. Produced in conjunction with Saatchi Direct, this work won an international direct marketing award for clever use of data.
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Fluent has produced many direct marketing campaigns over the years, most with high degrees of data personalisation.